about
hi, i'm alexa
i'm sydney based, thirty-one, and i've been fashion obsessed since well before it was my job. i studied design and spent years as a buyer and range developer across fashion and beauty - basically getting paid to decide what's worth it. now i get to do it here in this curated space just for you.
there's endless noise out there, and my whole purpose is filtering it. i pull the pieces that are actually worth your money and leave the rest. and because i love building as much as i love curating, i made this whole space myself - the site and all the tech behind it - so i can give you my recs exactly how it should be. no hauls, no hype, just the edit.
i'm really glad you're here.
